Road safety signs reduce motorcycle accidents


Posted on: 31 July 2012

Road accidents involving motorcyclists have been reduced on four major routes in Devon thanks to targeted road safety signs.

Motorcycle safety signs, which read “THINK BIKE” and “BIKER IN YOUR BLINDSPOT?”, have had a positive impact since being placed on the roadsides of the A382 Newton Abbot to Whiddon Down, A380 from Penn Inn to Kerswell Gardens, A379 near Powderham Castle and A381 Kingsteignton to Teignmouth.

It has helped in a dramatic decline in incidents between 2010 and 2011. Fatal, serious and slight accidents have reduced from:

A382 Newton Abbot to Whiddon Down -    6 in 2010 to 0 in 2011
A380 from Penn Inn to Kerswell Gardens -  5 in 2010 to 1 in 2011
A379 near Powderham Castle -  2 in 2010 to 0 in 2011
A381 Kingsteignton to Teignmouth -  1 in 2010 to 0 in 2011

Two of the roads in particular have seen vast improvements compared with 2008. There were 10 fatal, serious and slight accidents on the A380 from Penn Inn to Kerswell Gardens four years ago and four on the A381 Kingsteignton to Teignmouth that same year.

While collisions have been reduced, bikers are still being reminded to stay safe as more riders are now expected to be on the roads during the warmer summer weather, particularly at weekends.

Councillor Stuart Hughes, Devon County Council Cabinet Member for Highways and Transportation, said:

“These signs have raised awareness of motorcyclists among all road users and we are seeing positive results stem from that. The County Council is committed to reducing the number of collisions on our roads and making Devon’s roads safer. The warmer summer weather always brings more caravans, horse riders, cyclists and motorcyclists onto the county’s roads for journeys often just for the pleasure of driving and riding, so I would urge all road users to travel safely.”

The targeted road safety measures have also been applauded by local motorcyclists.
Clive Cook, of the local Motorcycle Action Group (MAG), said:

“We at the Motorcycle Action Group welcome Devon County Councils initiative to ‘sign’ various motorcycle accident black spots in the area. The type of signs and their wording have been designed to raise awareness of potential risks to both riders and drivers and rather than negative messages some other Councils use, we feel these signs show that motorcycles are welcome on Devon’s roads and encourage harmony between all road users.”

Historically, motorcycle riders only make up around 1% of overall traffic, and yet they account for around 25% of those killed on Devon’s roads.

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Posted in: Environment