Toon in to a new campaign to keep kids moving this holiday

Posted on: 27 July 2017

A national campaign to get children more active has been launched in Devon.

Public Health England’s Change4Life is launching a national ‘10 Minute Shake Ups’ programme with Disney, Sport England and schools to help get the nation’s children active. Devon County Council is supporting this campaign, to help cut down on child obesity.

Being active helps children to build social skills, boost self-confidence and mental wellbeing, and improve bone and heart health. Every 10 minute burst of exercise can make a real difference in helping children reach the 60 minutes they need each day.

Being active can also make children feel happier more confident and more sociable. Currently, just 22% of boys and 19% of girls in the South West meet the national recommended level of activity. It is important that this number increases, and just a 10 minute shake up during the day, makes a big step towards the daily hour of activity advised by the NHS.

New ‘10 Minute Shake Ups’ from Change4Life with Disney will be released each week over the summer holidays with games, featuring characters from Disney Pixar’s latest animation Cars 3, as well as Disney’s Moana, Frozen Fever, Zootropolis, Beauty and the Beast and The Lodge. The Shake Ups with Disney also aim to inspire longer term activity among children, promoting healthy habits all year round. It also encourages parents to join in with their children, in a bid to improve activity among office staff who may not get enough exercise.

Cllr Roger Croad, Cabinet Member for Community, Public Health, Transportation and Environmental Services: ‘This fantastic new campaign will help young people be more active. Ten minutes of exercise is only a small amount of time, but being more active is a real investment in health as we grow older. And it’s not just for children – adults can join in as well to help them keep fit and healthy.’

Keri-anne Payne, Olympic marathon swimmer and ambassador of SportsAid: “Physical activity has always been an important part of my life, as I started swimming from a very young age. But being active is not just for Olympians, it’s for everyone. The 10 Minute Shake Ups provide a load of fun activities to get kids moving more. Anyone can try them and they are a great way for kids, their friends and the whole family to get moving throughout the summer.”

Search ‘10 Minute Shake Ups’ online to find lots of exciting Disney inspired 10 Minute Shake Up games and make this a non-stop summer of fun and activity.

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Posted in: Health and Wellbeing