Do you want the Tour of Britain to return to Devon? If so, click here!
Posted on: 14 September 2016
Supporters of the Devon Stage of the Tour of Britain are being urged to fill in an online survey which could determine if Britain’s biggest cycle race returns to the county.
Innovative ways of financing the next Devon stage are being considered by 2016 hosts Devon County Council.
It is estimated that for every £1 spent to bring the Tour to Devon, £30 is generated for the local economy in return.
However hosting the Tour again will require financing – and one option is ‘crowd funding’, where the public, businesses and organisations donate money to support the event.
The Devon Stage of the Tour of Britain earlier this month drew in record crowds, with an estimated 250,000 people watching the stage along the route from Sidmouth to Haytor.
The race provides exciting opportunities to watch international cycle racing up close.
Broadcast on international TV, Britain’s largest free-to-view sporting event is also a great worldwide showcase for the county, promoting it as a premier destination for cycling tourism and sport.
The last two Tours’ have boosted the local economy by a combined £12m, and has helped promote cycling for health, transport, and leisure.
Devon County Council’s Cabinet Member for Highways, with a responsibility for cycling, Councillor Stuart Hughes said: “With local government budgets increasingly being squeezed it is prudent to investigate all opportunities.
“This year funding came from Sidmouth Town Council, East Devon and Teignbridge District Councils as well as a lot of in-kind support from Dartmoor National Park. This helped spread both the financial and staff costs
“In 2010 when we hosted a stage in Exeter we worked with local businesses. “After talking with other towns, local authorities and stage partners this appears to be an increasingly common funding model
“Any future Devon stage would likely need a similar cocktail of funding and we wanted to understand whether there was an appetite from the public for this to help bring the race back to Devon.
“We’ve had a postive response so far, with over 90% saying they’d like to see the Tour of Britain return to Devon.”
Click here to fill in the survey.
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