VideoMoo-ve to Devon opens new markets for chocolate company

Moo Free ChocolatesMoo Free Chocolates

Posted on: 22 April 2016

Devon may traditionally be one of the heartlands of Britain’s dairy industry, but it is now also home to one of the country’s most successful dairy free companies.

Moo Free Chocolates – the creators of the world’s first dairy free chocolate Easter egg – established a factory in Holsworthy last year. Since expanding its operations to Devon, the company has tripled its production capacity to help it branch out into the American and Chinese markets, and it has this week been announced that it has won a Queen’s Award for Enterprise for international trade.

The company, which is one of the latest companies to sign up to the Devon Delivers Ambassador programme, already exports over 50% of its products, selling them in over 30 countries around the world, from Europe to Australia. Its Devon factory is now playing an important role as it looks to build on that success – and Moo Free has already expanded its Devon premises in order to continue to meet demand.

Mike Jessop

Mike Jessop

Co-founder and Sales and Marketing Director Mike Jessop said: “Our goal is to become the world leader in dairy free chocolate manufacturing and our facility in Devon is enabling us to move towards that goal by the sheer level of production we’re now able to achieve.

“We’re running at capacity at our head office in Reading, making half a tonne of chocolate a day. Our new site in Devon is enabling us to make another one and a quarter tonnes a day which we need to supply new markets in America and China.”

It was while looking for sites across the South West that Devon stood out as the natural choice for the future of Moo Free Chocolates.

“We wanted to locate our second factory in an area with a workforce that already had experience in the food manufacturing sector,” Mike explained.
“When we found the unit in Holsworthy it was exactly what we were looking for; it was the right size and layout and even though it’s in a rural area it’s easily accessible, which was important as we need good connections. One of the major benefits of being located in Holsworthy, and Devon itself, is that people have that background in food production.”

The Devon Delivers Ambassadors’ programme, which is part of Devon County Council’s inward investment programme, marked its first anniversary last year. Moo Free Chocolates is one of more than 30 local businesses to have signed up as an Ambassador, championing Devon as a location that delivers for business and they play a role in encouraging companies to consider relocating to the county.

Councillor Andrew Leadbetter

Councillor Andrew Leadbetter

Councillor Andrew Leadbetter, Devon County Council Cabinet Member for Economy and Growth, said: “Moo Free is a perfect example of a growing business that has moved to Devon to continue its expansion. As one of the world leaders in its field, it is exactly the sort of company that we want to attract to Devon and I’m pleased to see that locating here has helped it build on its success. Mike and his team have clearly discovered what sets our county apart from other areas and it’s encouraging to see that they have already expanded their Devon base.”

Mike Jessop added: “There’s a lot of growth and money being injected in this area – it’s a thriving place with a skilled workforce. Our broadband and phone connections are much faster and better here than in our head office in Reading. There’s been so much investment here that all the latest technology and infrastructure is being put in place.”

The ethical, family-run business started in 2010, and has quickly established itself as one of the world’s leading manufacturers of dairy free, gluten free, soya free and organic confectionary. As well as receiving the Queen’s Award for Enterprise, the company has been recognised with countless honours at industry awards, including the Free From Awards and UK Vegan Awards.

“Family has always been at the heart of what Moo Free is about” added Mike. “Our son’s dairy intolerance inspired us to create a dairy free chocolate – and Devon offers a great location for families to enjoy a good work/life balance.

“The outstanding quality of life was another reason to come to Devon. We absolutely love Holsworthy – it’s a lovely place to live as well as a lovely place to work. It’s a pleasure to work here.

“Britain is traditionally known for quality manufacturing. We want to become the world leader in dairy free chocolate and to get the ‘Made in Britain’ mark back out there.”

Councillor Barry Parsons, County Councillor for Holsworthy Rural, said: “It’s great to see that Holsworthy has become home to a thriving business like Moo Free Chocolates. It shows that companies can grow and succeed here, and our investment in transport and communication links is making it easier for businesses to move to Devon.”

For more information on the Devon Delivers Ambassadors’ programme visit

To find out more about Moo Free Chocolates go to

Posted in: Business and Economy