New Proud to Care Ambassadors help raise care and health sector profile

Posted on: 18 September 2017

As part of its Proud to Care campaign to boost employment within the health and social care profession, Devon County Council is recruiting volunteers to work as ambassadors to help raise the sector’s profile.

The Proud to Care Ambassadors, who include nurses, community matrons, mental health practitioners, social workers, occupational therapists, and care and support workers, are using their own passion and experiences to encourage people to consider careers in the sector.

They will be attending career events at schools, colleges, job centres, employment fairs and apprenticeship events, to enthuse and inspire others to take up opportunities in the health and social care sector.

The Council, which is working with organisations that are part of Devon’s Sustainability and Transformation Programme (STP), has welcomed the latest cohort of Proud to Care Ambassadors at an event at County Hall, Exeter.

The new ambassadors are joining the campaign from a range of public, private and voluntary sector care organisations, including: Devon Partnership NHS Trust, Northern Devon Healthcare NHS Trust, Torbay and South Devon NHS Foundation Trust, Royal Devon and Exeter NHS Foundation Trust, Livewell SW in Plymouth, New Key in Devon, and Devon County Council.

These are in addition to 27 Proud to Care Ambassadors already supporting the campaign from private sector social care organisations in Devon.

The aim is to have at least one Proud to Care Ambassador to promote careers in health and adult social care at every jobs fair and careers event in Devon.

Councillor Andrew Leadbetter, the Council’s Cabinet Member with responsibility for adult social care said:

“There is no better advert for care than the men and women who day in day out deliver care to people at home, in hospitals, in residential home settings and in communities. Their true stories and enthusiasm for their roles are an inspiration.

“Attracting recruitment into the health and social care sector has always been a challenge, but through the Proud to Care Devon and Proud to Care South West campaigns, we are helping to raise the profile of caring across health and social care.

“So far, we’re being told by care providers that the Devon campaign is having an impact, and that they are seeing an increase in the number of quality applications for their care vacancies.

“Now, with our integrated health and social care Proud to Care Ambassadors visiting schools, colleges, and careers events across the county, we are shining a bright light on both health care and social care, demonstrating not just their value to society, but also that they offer careers that present great opportunities for progression.”

Anna McLaren, from Skills for Care, is leading the pilot for Integrated Health and Social Care Ambassadors in Devon, Dorset and Leeds. She said:

“We’re delighted to be part of this exciting initiative that brings together colleagues from social care and health.

“The outcomes from this pilot project will help us work towards the Government’s commitment of integrating social care and health by 2020.”

Melanie Walker, Chief Executive of Devon Partnership NHS Trust, said:

“I’m delighted to be working with partner organisations across care and health to show the exciting range of opportunities within the sector, from health care assistants to mental health practitioners.”

Matt Friend, from Health Education England, which backs the Proud to Care South West campaign, said:

“The Proud to Care Ambassadors are able to enthuse people through their own career stories and encourage people to consider how they can develop and progress their careers in health and social care.”

For more information about the Proud to Care Devon campaign, visit this website.

Or for more information about the Proud to Care South West campaign, visit this website.

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Posted in: DCC Homepage | Health and Wellbeing