Sock mystery boosts campaign

Posted on: 4 August 2016

The great mystery surrounding the constant and unexplained disappearance of socks has inspired a new campaign supported by Recycle Devon which encourages children to be creative this summer.

A staggering 616 million socks in the UK end up in the bin every year – a recent study by Samsung found that each resident loses more than 15 in a year, leaving them with numerous mismatches.

Now Recycle Devon, a partnership of Devon council’s and local authorities, is helping to spread the message that there’s no need for all of these unwanted socks to be thrown away after all.

Up until 23rd September 2016 residents have the chance to win a family craft day kit – which could keep the kids occupied over the summer holidays – if they publish pictures of homemade ‘sock’ puppets on social media.

It’s all part of Recycle Devon’s support for the Love Your Clothes campaign.

The campaign advocates smarter buying including choosing clothes that are better made, avoiding flimsy fabric and skimpy stitching that falls apart the minute you get it home.

And as part of the campaign, Love Your Clothes has developed a bumper pack of FREE family activities that will provide hours of entertainment – just by reusing unwanted socks.

The campaign encourages kids to find new uses for old, mismatched or holey socks by making their very own sock puppet buddy for the summer holidays.

Councillor Roger Croad, Devon County Council’s Cabinet Member for Environment said: “The disappearance of socks  apparently costs more than £2,500 per person Cllr Roger Croadover a lifetime. So instead of throwing away your odd socks, why not share your creations with everyone online.”

You can download the FREE family fun activity packs and easy to follow step-by-step guides here to create the sock puppets.

And if you share pictures of the sock puppets enjoying summer adventures on Twitter and facebook using the hashtag #lostsocks,  you could win a ‘family craft day kit’ from Korbond.

The competition closes on 23rd September 2016, click here for details on how to enter and full terms and conditions.

For bags of simple and cost-effective ways to love your clothes and make them last longer click here.

Posted in: Environment